Cheesed off

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Crain’s Chicago Business Week examines Kraft’s products sporting the “Made with Real Kraft Cheese” logo. You know, the one shaped like a wedge of cheese.

Their conclusion: Many Kraft products bearing the claim contain “no natural cheese.”

Those products “get their flavor from natural and synthetic ingredients that add up to processed cheese - made in a laboratory, not a dairy farm.”

Calling powdered whey and its test-tube buddies “real cheese” is legal, the article says. That’s because the Food and Drug Administration, which regulates the use of terms like “low-fat” and “organic,” has not gotten around to defining “real.”

No wonder we’re cynical consumers. If real is an acceptable way to describe fake, anything goes. Kraft and the other processed food behemoths have their lobbyists pushing their points to the FDA. Who’s sticking up for the mom pushing a shopping cart in Aisle 5? 

(First seen in a thread on megnut, where the relative nutritional worthiness of Annie’s Shells and Cheese was hotly debated.)

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